教員情報 - 三輪幸大 | 愛知学院大学

ミワユキヒロ MIWA Yukihiro
三輪幸大

所属経営学部経営学科

職種講師

著書・論文歴
2022/07	論文	Relative importance of motivation, store patronage, and marketing efforts in driving cross-buying behaviors. Journal of Strategic Marketing 30 (5),481-509頁 (共著)
2019/08	論文	Cross-selling across Stores or within a Store? Impacts of Cross-buying Behavior in Online Shopping Malls. Journal of Marketing Channels 25 (1-2),47-72頁 (共著)
2019/03	論文	Linking Lifestyle to Customer Lifetime Value: An Exploratory Study in an Online Fashion Retail Market. Journal of Business Research 99,319-331頁 (共著)
2018/12	論文	Identifying valuable customer segments in online fashion markets: An implication for customer tier programs. Electronic Commerce Research and Applications 33,1-11頁 (共著)
2018/08	論文	Behavioral Impacts of Promotion-induced Cross-buying: The Moderating Roles of Age and Gender. Journal of Business Diversity 8 (2),33-45頁 (共著)
2018/04	論文	Dynamic Impact of Unprofitable Cross-buying on Purchase Incidence and Purchase Amount. Journal of Management Research 10 (2),65-81頁 (共著)
2018/02	論文	Online Shopping Malls: Behavioral Impacts of Short- and Long-term Store Loyalty. International Business Research 11 (3),10-20頁 (共著)
2017/09	論文	Investigating the Impacts of Individual Traits and Product Characteristics on Customer Evaluation of Sweepstakes. International Journal of Marketing Studies 9 (5),1-16頁 (共著)